Setting Up Your KPIs for Success: How to Leverage Past Performance to Drive Better Results

Why KPIs Matter in Marketing

Marketing success isn’t about guesswork—it’s about tracking the right metrics to improve performance and maximize ROI.

But with so much data available, how do you know which KPIs to focus on?

This is where mktg.ai’s AI-powered insights give you an edge. By analyzing historical creative performance, mktg.ai helps you set realistic, high-impact goals based on what’s actually driving results.

Let’s walk through how you can use past performance to define the right KPIs and optimize your campaigns.

Step 1: Understand What Drives Success

Before setting up KPIs, ask yourself:

What are my business goals?

• Brand Awareness? → Prioritize impressions, reach, and engagement rates.

• Lead Generation? → Track cost per lead (CPL), form submissions, and conversion rates.

• E-commerce Sales? → Focus on ROAS (Return on Ad Spend), purchase conversion rate, and average order value.

What's working?

• mktg.ai analyzes historical campaign performance across channels like Google Ads, Facebook, and LinkedIn.

• It identifies top-performing creative, audience segments, and budget allocations that led to success.

Which platforms deliver the best ROI?

• Different platforms require different KPIs. mktg.ai helps you compare performance across:

  • Google Ads → CTR, CPC, Quality Score

  • Facebook Ads → Engagement Rate, CPM, Cost per Conversion

  • LinkedIn Ads → Cost per Lead, InMail Response Rate

Step 2: Set Your KPIs in mktg.ai

Once you know what drives success, it’s time to set up your KPIs inside mktg.ai.

Navigate to the Performance Metrics Section

• Log into mktg.ai and go to API/Data Feeds in the left-hand toolbar.

• Open the Performance Metrics tab—this is where all your data lives.

Let MKTG.AI Guide You

• mktg.ai scans past campaigns to recommend KPIs based on historical performance.

• You’ll see suggestions for benchmarking success based on your previous results.

Customize Your KPIs for Maximum Impact

• Use mktg.ai’s default KPIs or create your own by clicking the gear icon.

• Focus on 3-5 core KPIs that align with your business objectives.

Example: If historical data shows that video ads have a high CTR but low conversions, you may need to track: Click-through rate (CTR) to gauge interest Video completion rate to measure engagement Landing page conversion rate to optimize sales

Step 3: Monitor, Optimize, and Improve

Setting up KPIs isn’t a one-and-done task—it’s an ongoing optimization process.

Analyze KPI Trends Over Time

• Use mktg.ai’s dashboard to compare current campaigns vs. historical winners.

• Identify which creative, messaging, and channels deliver the best ROI.

Adjust KPIs Based on Performance

• If historical data shows email marketing has the highest conversion rate, consider shifting more budget there.

• If CPC is rising, test different audience segments or creative variations.

Use the Red-Yellow-Green System for Quick Decisions

• Green = High-performing strategies – Scale up investment.

• Yellow = Needs optimization – A/B test new creative or targeting.

• Red = Underperforming – Shift budget to better-performing channels.

Start Optimizing Your KPIs with mktg.ai Today

With mktg.ai, setting and tracking KPIs is effortless. Our platform analyzes past performance, recommends winning KPIs, and helps you optimize campaigns in real time.

Ready to set smarter marketing goals? Log into mktg.ai and start optimizing today!

Need help? Our support team is just an email away at support@mktg.ai.